Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs) such as Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic by helping a website rank higher for relevant keywords and search queries.
SEO involves optimizing various elements of a website, including content, keywords, website structure, page speed, mobile responsiveness, and backlinks. When a website is properly optimized, search engines can better understand its content and deliver it to users searching for related information, products, or services.